fashion ethics

in the video many things are changed to this womens appearence. First they do the typical and ok thing to do,apply makeup, and do her hair. However it is right after that, that they use the computer to raise her neck ,reduce her shoulder with a bit, lift her eyes, reduce the width of her forehead and also bring her hair out a bit to cover a little bit of her ear. I believe that in these cases people should not make pictures better if it is not real. it is like trying to make the perfect person wich there is none. That is the reason alot of women think badly of themselves, i believe that this should not be aloud.